Pop-up Installation Design

This project was a freelance commission for an early-stage jewellery brand, designed as a pop-up installation at the atrium of Joy City North Tower in Shanghai. Responding to the brand’s message, “Be your own heroine,” the design developed a pink-toned visual language within a compact footprint, with a focus on interaction and shareability. Delivered within a two-week timeline and a limited budget of ¥20,000–¥30,000, the project balanced visual impact with buildability, from concept development through to on-site realisation.